26 January 2017

Why fake news could be good news

The rising trend of fake news may actually be positive. It’s encouraging people to question the media and forcing the media to earn the trust of readers. This is essential, as according to recent research by Press Gazette, 1 in 3 people in the UK actually don’t trust any media at all.

Fake news is nothing new. In fact, it’s as old as journalism itself. Fake news has been defined by BBC as deliberately or unintentionally spreading false facts. It’s received increased attention over the past year, particularly during Donald Trump’s election, where it’s grown completely out of control. A Buzzfeed investigation shows that fake election news stories generated more total engagement on Facebook than top election stories from 19 major news outlets combined.

2 in 3 media bosses also think fake news is a good thing as it will improve the quality of the journalism they produce. The rise of fake news will lead to media making a concerted effort to stand out as honest, while readers will become more discerning and start to choose sources of information wisely.

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