25 January 2017

Journalists and blogs

Journalists need side projects to break from briefs and fulfil their own goals.

The rise and success of many bloggers or vloggers highlights a growing trend of expression online. A recent report by We are Flint stated that 84 per cent of all UK adults use social media everyday.

With digital media making information instantly accessible, expectations are rising. Just like the rest of us, who are accustomed to updates as soon as important news breaks, our editors want and need the same for their publications.

Now more than ever, it is the job of journalists to provide high quality content to tight deadlines in order to 'break the news' first. 

In this new world of journalism there isn't much room for creativity and so many journalists rely on their blogs, governed by their readers (not editors) and the desire to write about something they are personally interested in. 

Abi Etchells, multi-media journalist said: 'We rarely get to write something for ourselves or a piece that we personally care about, so a blog provides you with that creative outlet. It's a place where you set the rules and don't have to write with a certain house style or convention in mind.'

Blogs, a bit like taking up yoga after work, provide journalists with an outlet and the opportunity to build their own audience and surround themselves in like-minded debate. 

Alex Richards, multi-media journalist said: 'I love writing opinion pieces and my blog is my place for that.'

Blogs have their benefits too. Not only can journalists become specialists in their own field, but blogging can generate work related leads and spark debate. Many journalists also become increasingly confident in SEO and web analytics as a result. Success stories see specialist bloggers secure positions at popular publications due to the quality of content and impressive followings.

Perhaps it is possible that bloggers and journalists can learn a lot from each-other, and that there is room for more opinion pieces in a world of journalism where everyone can have a voice. 

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