15 July 2013

Fashion blogging killing off magazines

Fashion bloggers are basking in the limelight as readers drop paper magazines to trawl style websites. Blogs have two main advantages: they're free to read and they're constantly updated. Half of the press who attended this season's London fashion week were bloggers.

Many people scoff that there is no place for the traditional monthly magazine in the modern world, but these magazines actually offer readers something different. Their budgets are infinitely bigger than blogs, and no Hollywood starlet worth her salt gives an exclusive interview to a blogger.

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