They don’t really like to read, they like pretty pictures and they have attention spans of goldfish.
Bite-size is the holy grail of online writing. GRAB your audience by the jugular with the first six words and retain your grip for as long as you can. Infact, if they pass out, all the better - I like to get a reaction.
I had a Castaway moment at ten o’clock tonight, stranded upon my island of resubs dreaming of my warm bed and a square meal, and turned to my healthy snack for comfort...
OLLY SAYS RELAX